Childcare Center Corporate Design
Childcare Center Corporate Design
Categories
Categories
Editorial Design, Typography, Visual Storytelling
Editorial Design, Typography, Visual Storytelling
Client
Client
Insel Salzburg
Insel Salzburg
Project Type
Project Type
NDU Future Lab x Insel Salzburg
NDU Future Lab x Insel Salzburg
Year
Year
2024
2024
This project was created as part of a university collaboration with Insel – Kinder und Jugendbetreuung Salzburg. Our student team was invited to reimagine the center’s visual identity, and each member developed an individual concept. My design focuses on creating a warm, approachable, and flexible brand system that appeals to both children and adults. The visual language blends a friendly handwritten wordmark, playful illustrations, and a clear color palette into a cohesive identity that works across print, digital, and environmental applications. The goal was to create a look that feels professional yet joyful, and that captures the welcoming spirit at the heart of the organization.
This project was created as part of a university collaboration with Insel – Kinder und Jugendbetreuung Salzburg. Our student team was invited to reimagine the center’s visual identity, and each member developed an individual concept. My design focuses on creating a warm, approachable, and flexible brand system that appeals to both children and adults. The visual language blends a friendly handwritten wordmark, playful illustrations, and a clear color palette into a cohesive identity that works across print, digital, and environmental applications. The goal was to create a look that feels professional yet joyful, and that captures the welcoming spirit at the heart of the organization.
This project was created as part of a university collaboration with Insel – Kinder und Jugendbetreuung Salzburg. Our student team was invited to reimagine the center’s visual identity, and each member developed an individual concept. My design focuses on creating a warm, approachable, and flexible brand system that appeals to both children and adults. The visual language blends a friendly handwritten wordmark, playful illustrations, and a clear color palette into a cohesive identity that works across print, digital, and environmental applications. The goal was to create a look that feels professional yet joyful, and that captures the welcoming spirit at the heart of the organization.
The foundation of the identity is a unique handwritten logo that reflects the personal and human-centered nature of the childcare center. Paired with a minimal and fresh color palette, the logo creates a recognizable and approachable impression. To enrich the system, I developed a series of illustrations, icons, and animal characters that add warmth and playfulness while staying adaptable for different target groups and formats. These elements appear across essential brand materials including business cards, letterheads, and envelopes, where a balance between structure and expressive details ensures clarity and friendliness.
The foundation of the identity is a unique handwritten logo that reflects the personal and human-centered nature of the childcare center. Paired with a minimal and fresh color palette, the logo creates a recognizable and approachable impression. To enrich the system, I developed a series of illustrations, icons, and animal characters that add warmth and playfulness while staying adaptable for different target groups and formats. These elements appear across essential brand materials including business cards, letterheads, and envelopes, where a balance between structure and expressive details ensures clarity and friendliness.
For public-facing communication, I designed posters, flyers, and various promotional materials that translate the identity into everyday use. The icon set and illustrations create an inviting visual rhythm, while clear typography ensures accessibility and readability. Friendly animal motifs recur across the materials to maintain continuity and emotional resonance. Merchandise concepts such as T-shirts integrate simplified graphics that remain visually strong on textiles and help strengthen a sense of community among staff and children. All print materials were developed with practical usability in mind while authentically expressing the brand’s character.
For public-facing communication, I designed posters, flyers, and various promotional materials that translate the identity into everyday use. The icon set and illustrations create an inviting visual rhythm, while clear typography ensures accessibility and readability. Friendly animal motifs recur across the materials to maintain continuity and emotional resonance. Merchandise concepts such as T-shirts integrate simplified graphics that remain visually strong on textiles and help strengthen a sense of community among staff and children. All print materials were developed with practical usability in mind while authentically expressing the brand’s character.
The final part of the project focused on transferring the identity into digital communication. I developed concepts for the website’s structure and visual appearance, emphasizing warmth, clarity, and ease of navigation. The icon system, color palette, and illustrations translate naturally into digital layouts, creating a cohesive and inviting interface for parents and families. Social media templates support storytelling across platforms and maintain brand consistency while allowing for dynamic content. This digital extension ensures that Insel communicates in a modern, accessible, and friendly way across all channels, strengthening trust and engagement within the community.
The final part of the project focused on transferring the identity into digital communication. I developed concepts for the website’s structure and visual appearance, emphasizing warmth, clarity, and ease of navigation. The icon system, color palette, and illustrations translate naturally into digital layouts, creating a cohesive and inviting interface for parents and families. Social media templates support storytelling across platforms and maintain brand consistency while allowing for dynamic content. This digital extension ensures that Insel communicates in a modern, accessible, and friendly way across all channels, strengthening trust and engagement within the community.
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