Mirror Metamorphosis
Mirror Metamorphosis
Categories
Categories
Editorial Design, Typography, Visual Storytelling
Editorial Design, Typography, Visual Storytelling
Project Type
Project Type
integrated campaign
integrated campaign
Credits
Credits
Viktoria Pock, Anna Anderer
Viktoria Pock, Anna Anderer
Year
Year
2024
2024
As part of a brief to design a multimedia campaign addressing a relevant societal issue, our team explored the rising pressure surrounding identity, self-worth, and constant comparison. Many individuals struggle with the tension between how they see themselves and how they believe they are expected to be. Our challenge was to create a campaign that offers a moment of pause, an intervention that encourages reflection, groundedness, and empathy. We set out to build a space where people can reconnect with themselves and feel seen, without judgment or expectation.
As part of a brief to design a multimedia campaign addressing a relevant societal issue, our team explored the rising pressure surrounding identity, self-worth, and constant comparison. Many individuals struggle with the tension between how they see themselves and how they believe they are expected to be. Our challenge was to create a campaign that offers a moment of pause, an intervention that encourages reflection, groundedness, and empathy. We set out to build a space where people can reconnect with themselves and feel seen, without judgment or expectation.
As part of a brief to design a multimedia campaign addressing a relevant societal issue, our team explored the rising pressure surrounding identity, self-worth, and constant comparison. Many individuals struggle with the tension between how they see themselves and how they believe they are expected to be. Our challenge was to create a campaign that offers a moment of pause, an intervention that encourages reflection, groundedness, and empathy. We set out to build a space where people can reconnect with themselves and feel seen, without judgment or expectation.
Our concept, Mirror Metamorphosis – share your perspective, centers around the mirror as a transformative symbol. The mirror becomes both a surface and a metaphor: a place to confront insecurities, to meet oneself with honesty, and to rediscover personal strength. Drawing from survey insights, we learned that people seek reassurance, representation, and authenticity. This informed a campaign rooted in self-acceptance and self-love, celebrating individuality while acknowledging shared human experiences. The campaign’s name expresses the idea of growth through self-reflection: transformation that begins with looking inward.
Our concept, Mirror Metamorphosis – share your perspective, centers around the mirror as a transformative symbol. The mirror becomes both a surface and a metaphor: a place to confront insecurities, to meet oneself with honesty, and to rediscover personal strength. Drawing from survey insights, we learned that people seek reassurance, representation, and authenticity. This informed a campaign rooted in self-acceptance and self-love, celebrating individuality while acknowledging shared human experiences. The campaign’s name expresses the idea of growth through self-reflection: transformation that begins with looking inward.
At the core of the campaign is an interactive mirror installation that invites people to literally stand face-to-face with their own perspective. The visual identity uses fluid typographic distortions, reflective textures, gradient overlays, and layered transparencies to symbolize shifting perceptions. These elements translate across print, social media, spatial graphics, and motion design, establishing a cohesive and immersive experience. The installation and its surrounding media prompt interaction, visitors can write reflections, answer questions, or share personal insights, creating a participatory archive of voices and viewpoints.
At the core of the campaign is an interactive mirror installation that invites people to literally stand face-to-face with their own perspective. The visual identity uses fluid typographic distortions, reflective textures, gradient overlays, and layered transparencies to symbolize shifting perceptions. These elements translate across print, social media, spatial graphics, and motion design, establishing a cohesive and immersive experience. The installation and its surrounding media prompt interaction, visitors can write reflections, answer questions, or share personal insights, creating a participatory archive of voices and viewpoints.
Mirror Metamorphosis creates a gentle yet powerful moment of connection, between individuals and their own narratives, and between strangers who share their perspectives. By inviting participation rather than prescribing a message, the project fosters empathy, awareness, and community. The reflective identity encourages viewers to challenge habitual self-criticism and instead acknowledge their own journey. Ultimately, the campaign demonstrates how design can become a catalyst for emotional resonance, encouraging people to look inward and emerge transformed.
Mirror Metamorphosis creates a gentle yet powerful moment of connection, between individuals and their own narratives, and between strangers who share their perspectives. By inviting participation rather than prescribing a message, the project fosters empathy, awareness, and community. The reflective identity encourages viewers to challenge habitual self-criticism and instead acknowledge their own journey. Ultimately, the campaign demonstrates how design can become a catalyst for emotional resonance, encouraging people to look inward and emerge transformed.
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